Introducing the Viral Instinct.
Virality is predictable.
Because human attention works exactly the same on TikTok as it does on Instagram, as it does on YouTube.
Viral Creator Academy
Master the Formula
of Going Viral & Build your Brand.
Stop guessing. Stop getting stuck at 1,000 views. Learn the exact, repeatable system used to generate billions of views across YouTube, TikTok, and Instagram.
30-Day Money-Back Guarantee
↝ grab Matt and give him a pull
grab it and pull
- Hook PsychologyLearn how to hijack human attention in the first 3 seconds, making it physically impossible for them to scroll past your video.
- Retention PatternsKeep them watching to the end. The algorithm only cares about watch time. We teach you exactly how to structure the middle so they never leave.
- Story StructureTurn viewers into loyal fans. A viral video gets views, but a viral story builds an empire. Learn the universal structures that work on every platform.
Once you understand the deeply ingrained psychology of why people click, watch, and share, you develop the Viral Instinct. You become unstoppable on any platform.
10B+Views
Across all platforms I've reached: 35M+ Followers · 10B+ Views · 1M+ Students
Student Results
Real creators. Real wins.
These are real messages from students inside the Viral Creator Academy applying the framework and seeing momentum across their content. Tap any student to see their win.
21 student results
Natalia1.2M viewsStudent · InstagramI took Matt's advice and tapped back into shuffling in heels despite fearing it giving me a larger male audience, and guess what. This video has the highest female audience percentage than any of my other most recent videos.
Kealani15K viewsStudent · InstagramA recent video became my 2nd most viewed reel ever, 15K, and my most liked reel, 570 likes and 117 shares. I played around with trial reels and it did great.
Joana7 for 7Student · Instagram7 videos, 7 high performing results. Between 280k and 12k views, and this one just reached 100k.
AlexRecord monthStudent · InstagramMy account has been stagnant for a really long time, but these are the biggest numbers that I've seen in the history of this account. Highest video views, highest profile views, the most saves and sends, and I'm getting so close to hitting the 10K follower mark.
Ava & Loretta518M viewsThe DoubleTime TwinsThey created content for 10 years but gave up because they couldn't get past 2,000 subscribers. Then they learned the formula. Less than twelve months later, they generated over 518 Million views and exploded to 220,000+ subscribers. No ads. No luck. Just the Viral Formula.
Cienna532 → 20.1K@cienna__dances532 followers before. 20.1K followers after.
Matt Minett189 → 166K@matt.minett189 followers before. 166K followers after.
DNCR Academy397K → 775K@dncracademy397K followers before. 775K followers after.
Jared1.1M views@jaredflipsseattle1.1 million views on one reel.
Hailey75.2M views@haileyateit75.2 million views on one reel.
Major win1.4M in 3 daysDoubleTime Twins · Ava & LorettaMAJOR WIN!! 1.4 million views in 3 days. This is the biggest video we've had on Instagram - so grateful and soooo ready for more!! LETS GO!!!
600K video88.1K on TikTokStudent messageGood afternoon everyone! Hope you're having a great Monday! Got a little backed up today so I will look back on the call today. But a win last week was having my video hit 600K views and I've grown yet another 1K followers about to hit 88.1K on TikTok! Been taking so many notes on the mastermind and have some videos/collabs coming in this week!
Starbucks noticed55K viewsStudent messageI love this idea. I already mentioned my big win on the livestream yesterday, but since then my video has gotten 55,000 views and a comment from Starbucks! I was also recording content today and getting much faster and better with editing on CapCut
135K and climbingAll platformsStudent messageThe video I did for my cousin, is now at 135k views I'm still so shocked that it's being pushed out everyday, I get more & more notifications on it, it's still so mind blowing to me everytime I open my platforms
Over 50KTikTokStudent messageover 50k I'm overwhelmed, so much love and passion in the comment section as well. Such incredible feedback
Two at 40KDM to MattDirect messageCouldn't do it without you big bro. Two videos 40,000 and growing. Super stoked man.
It's happeningDM to MattDirect messageYessir attach that viral song on it and run it tomorrow!! Let's get it. Bro it's happening. You are magical
Riding the waveDM to MattDirect messageGotta ride this wave. Lots more coming this week. Yes brother I hope the wave keeps pouring in. Waking up a happier human because of this man you don't even know how much this means to me. And how much of a fire it just lit
A dream come trueCertificate programStudent messageThank you so much @Matt Steffanina, vice versa. You have been an inspiration to me since I was like 9/10 years old so just being apart of this course & connecting with you in general has been a dream come true in itself. I still can't believe you know my name. This is just the beginning.
Level upsCommunityStudent messageSo grateful to have been apart of this amazing group, tysm for the opportunity again Matt! Definitely feeling the level ups!!!
AmazingCommunityStudent messageMatt your the best, this course has been amazingThe community is waiting for you inside. Join Now
Your Transformation
The Journey from Stuck to Unstoppable
Learn the Blueprint. Stop guessing and start using the exact formulas that generate millions of views.
Create Consistently. Use our templates and monthly challenges to end procrastination and post with confidence.
Go Viral & Monetize. Turn that attention into a massive following, brand deals, and a real, scalable business.
30-Day Money-Back Guarantee
(The DoubleTime Twins)
Meet Ava & Loretta.
They created content for 10 years but gave up because they couldn't get past 2,000 subscribers. Then they learned the formula.
Less than twelve months later, they generated over 518 Million views and exploded to 220,000+ subscribers. No ads. No luck. Just the Viral Formula.
Total Views 518M · Subscribers 220K
01/03
The Curriculum
Everything you need. All in one place.
The Viral Creator Academy isn't just another course. It's a complete ecosystem designed to turn you into an elite creator and build a real business from your content.
scroll · the ring turns
01
The Viral Blueprint Course 16 modules
16 high-impact video modules breaking down the exact step-by-step formula for creating content that hits millions of views consistently.
Student DM
Couldn't do it without you big bro. Two videos 40,000 and growing.
Matt · You're crushing it brother!!! Proud of the work you're putting in
Super stoked man.
Matt · We're about to go crazy love the documenting the run idea!!
02
Monthly Challenges
Accountability is everything. Participate in monthly posting challenges to ensure you actually put in the reps and see the results.
Accountability is everything.
Not yet03
Live Monthly Group Calls
Get your questions answered directly by Matt. We break down what's working right now, review channels, and connect together.
04
Monthly Trend Reports
Stop guessing what works. We hand you the exact trending formats, audios, and structures that are currently exploding on the algorithm.
05
Top Creator Interviews
Exclusive breakdowns and interviews with some of the world's top creators who have built massive brands and businesses on social media.
06
Tools, Templates & Bonuses
Get access to all the internal templates, Notion boards, and resources we use to script, edit, and plan viral content effortlessly.
Is this right for You?
Who this is NOT for
- People looking for a 'get rich quick' scheme.
- Those who aren't willing to actually put in the work to create content.
- Creators who think they already know everything and refuse to change their formats.
- People who give up after posting two videos and not getting 1M views.
Join Now
Ready to master the Algorithm?
Get instant access to everything you need to start generating millions of views and build your creator business.
First 100
What You Get Instant Access To:
$67 /mo
Total Value: $2,376 · First 100 members
- The 16-Module Viral Blueprint Course · $997 Value
- Live Monthly Group Coaching Calls · $497 Value
- Exclusive Top Creator Interviews · $197 Value
- Monthly Viral Trend Reports
- Monthly Accountability Challenges · $97 Value
- Internal Tools, Templates & Notion Boards · $147 Value
- Private Creator Community Access
- Surprise Bonus Mini-Courses
Cancel Anytime. No hidden fees.
30-Day Money-Back Guarantee
I'm so confident in this formula that if you join, watch the course, implement the strategies, and genuinely don't find value in the community, just email us within 30 days and I'll refund you. No questions asked.
Who this is for
- Creators at any level (0 to 1M+ followers) who want a predictable system for growth.
- Business owners wanting to generate free, organic leads instead of paying for ads.
- Freelancers and editors wanting to understand the psychology behind viral content to charge more.
- Anyone willing to learn, implement, and stay consistent with the provided frameworks.
The Reality
I've been there. I know exactly how it feels.
When I started out, I had absolutely no idea what I was doing. I lived in a small farm town in Virginia. I worked a minimum wage job cleaning machines at a gym. I felt completely lost.
But I had this dream. What if I could create a business and a beautiful life just by sharing my knowledge and talent with the world?
So I spent thousands of hours mastering the formula of what actually makes a video go viral...
The Payoff
Once I cracked it, my life changed forever...
Over the past 15 years, I've become one of the top dancers in the world, which opened doors I never could have imagined.
I've danced on stage with massive artists like Jason Derulo and Taylor Swift, built a massive online following, and taught millions of students both online and in person.
Across all platforms I've reached: 35M+ Followers · 10B+ Views · 1M+ Students
Frequently Asked Questions
Got questions? We've got answers.
Do I need a huge following to start?
Absolutely not. Some of our best success stories were from creators who started out with less than 1,000 followers. If you're just starting out, you're actually in a great position because you haven't built any bad habits yet. You get to learn the formula from day one and implement it correctly from the start.
Does this work for my type of content/niche?
100%. We've had success stories from fitness coaches, beauty and fashion, dancers, comedy, educational content, writers, musicians, and literally everything in between. What makes people stop scrolling, keep watching, and hit share is the underlying human psychology, which is the same across all content types.
What if I don't have time?
The academy actually gives you time back. Right now, you might be spending 5+ hours on a video that gets 100 views because you don't have a system. We give you workflows, templates, and proven structures so you can create high-performing content in a fraction of the time.
How fast will I see results?
We've seen creators go from 0 to 50k followers in under 90 days. But honestly, it depends entirely on how quickly you learn the material and implement it consistently. The formula works—you just have to put in the reps.
Can I cancel my membership?
Yes, you can cancel your membership at any time with a single click inside the Skool platform. No awkward emails, no calling customer service. You are in complete control.
Stop Guessing. Start Growing. The community is waiting for you inside. Click below to sign up, and I'll send you an exclusive extra bonus just for welcoming you to the group. Join Now →