What's Inside
Five Pillars, One Room.
Everything Matt drops, and everything members are building, clusters around five things. Each one is a category in the community.
AI Workflows
Prompts + tools, dropped weekly
Matt ships a new AI image / video / editing prompt every week. Each one is a working recipe, copy-paste-ready with the tool stack and pro tips. Members hit ChatGPT, Higgs Field, Kling, Midjourney, and Adobe Firefly with the same prompts Matt is using on his own reels.
Editing Frameworks
CapCut, Premiere, the techniques behind 100M+ views
Layer sandwich, retention edits, the 70/30 rule, hook structures, transition stacks. Each technique is its own walkthrough with the project file. Open it, swap your footage in, post tomorrow.
Hooks & Scripts
Scroll-stopping templates that work in any niche
100+ hooks pulled from real viral posts. Script structures that compound. Matt's exact opener, body-beat, and CTA frameworks. Plug your topic in, post.
Distribution
How to engineer the algorithm, not pray to it
Watch-time tactics, the 70% threshold that unlocks the For You feed, posting cadence, niche selection, and how to compound across TikTok, Reels, Shorts, and X.
The Community
Creators building together, replies in hours not weeks
Post your reel, get a real critique. Ask for a hook idea, get five. Matt is in the chat. Other creators are too. The algorithm rewards consistency, and having a room of people who do the same makes consistency easy.
Your Mentor
Matt Steffanina.
35M+ followers across platforms. 10B+ views. Choreographed for Justin Bieber, Will Smith, Jennifer Lopez, and Selena Gomez. Now spends 10 hours a week inside this community shipping the same prompts and frameworks he uses on his own content.
- Drops a new viral technique every week
- Replies to top posts daily, usually within hours
- Hosts a live monthly Q&A inside the community
- Shares his actual project files + prompt stacks
What Members Say
Real Wins.
Free · 1.2K members · No application
The community is already moving.
FAQ
Quick Answers.
What does it cost?
The Skool community is free to join. The full Academy course is sold separately and is application-only. Apply via the link in the nav if you want the full curriculum.
How is this different from the free resources?
The free resources are the entry point: single prompts, single techniques. The Skool community is where Matt drops new ones every week, runs Q&As, and where you actually build relationships with other creators.
Do I need to already have a following?
No. The frameworks work whether you are at zero followers or a million. Most members joined under 1K and crossed 100K within their first 12 months.
What's the application for?
The Skool community is open. The full Academy course (the 16-module curriculum + cohort calls) is application-only. Matt screens applications to keep the room full of serious creators.
