Viral Creator AcademyViral Creator Academy998,332,245+ student views · 9,983,322+ followers gained998M+ views · 9.9M+ followersJoin VCA free

Go Viral on Instagram

Revealed: The Secret Sauce behind
how to go viral again and again!

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Master Viral FormatsCreate Catchy HooksSteal Our Proven FormatsCopy what is already viralBlow up on repeatLand on the explore pageFree masterclassCracking the CodeWatch it now
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Before / After

Real members. These are their own Instagram profiles, before and after.

cienna__dances before and after, 532 followers to 20.1K followersmatt.minett before and after, 189 followers to 166K followersdoubletimetwins before and after, 1,200 followers to 18.4K followersdncracademy before and after, 397K followers to 775K followers

The five things we actually work on

Hooks

Four openings that stop the scroll cold. Use one on your very next post.

Ideas

How to find the videos already working in your niche, and rebuild them in your own voice.

Formats

One idea you can run every week, so you never stare at a blank screen again.

Editing

The cuts that hold people to the last frame and tell Instagram to push it.

Momentum

Spot what worked, run it back, and stack wins week after week.

Also inside the class

Cracking the Code: Mastering Instagram. All you need is your phone.

Trial Reels

What Matt calls the craziest hack any platform has put out.

Stories

Instagram Stories run on their own algorithm. How to get yours seen.

Carousels

The carousels that turn a scroll into a sale.

Your graph

The retention graph that tells you exactly what to fix next.

Cringe

What to do when you are worried what friends and family will think.

6M views

Matt's biggest video was about 2,000 views. Same video, new hook and edit: 6 million.

1.2M in a week

Natalia, shuffling in high heels, with the format moved around.

500M views

The twins: about 2,000 to over 300,000 YouTube subscribers in a year, $0 on ads.

15M in a month

James, in one month.

On stage

Cienna went from 500 to about 20K followers, then a headline artist pulled her on stage.

What it looks like when it starts working

Biggest numbers in the history of my account

My account has been stagnant for a really long time, but these are the biggest numbers that I've seen in the history of this account. Highest video views, highest profile views, the most saves and sends, and I'm getting so close to hitting the 10K follower mark.
Profile photo of VCA member AlexAlexVCA member

7 videos, 7 wins

7 videos - 7 high performing results. This one just reached the 100k views and I have gained so many great female new followers because of this video.
Profile photo of VCA member JoanaJoanaVCA member

2nd most-viewed reel ever

I wanted to jump on and share a recent video I did that has become my 2nd most viewed reel (15K) and my most liked reel (570 likes & 117 shares). I played around with trial reels and it did great.
Profile photo of VCA member KealaniKealaniVCA member

Finally at 10k followers on IG

Whew! I started my account a decade ago and joined Matt's Social Media Mentorship early this year with around 6500 followers. By following his process, I was able to create a few reels that really captured attention. Just hit 10k followers today.
Profile photo of VCA member AnnaAnnaVCA member

YouTube win

My Justin Bieber video with the AI transition is going viral on YouTube and it has gotten me over 5k subs and it is at 2 million views and counting. YouTube has been the platform I have been wanting to grow for the longest.
Profile photo of VCA member MelMelVCA member

First 1M viewed video

I just got my first ever video with 1M views on it. Can't even believe that happened.
Profile photo of VCA member CiennaCiennaVCA member
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Cracking the Code, Master Instagram, Build your brandWatch it now

The formula does not change.
The execution does.

Your account size is not what decides it. Every video gets the same start, and most of them stop at one of these five places.

Stuck at 200 viewsInstagram shows every new video to about 200 people who do not follow you. Your first frame is not stopping them, so it ends there.
Stuck at 2,000 viewsYour opening stops people, then loses them. They start the video and leave before you get to the point.
Stuck at 20,000 viewsPeople watch, but they do not finish. Instagram keeps widening the test while they stay to the end, and stops when they drop off.
Stuck at 200,000 viewsPast this point reach comes from people sending it to a friend in a DM. Yours is being watched, not shared.
One hit, then nothingA video lands and you cannot say what made it work, so the next one starts from zero again.
2002K20K200K1M+
  • 01200 viewsInstagram shows every new video to about 200 people who do not follow you. Your first frame is not stopping them, so it ends there.
  • 022,000 viewsYour opening stops people, then loses them. They start the video and leave before you get to the point.
  • 0320,000 viewsPeople watch, but they do not finish. Instagram keeps widening the test while they stay to the end, and stops when they drop off.
  • 04200,000 viewsPast this point reach comes from people sending it to a friend in a DM. Yours is being watched, not shared.
  • 051M and upA video lands and you cannot say what made it work, so the next one starts from zero again.

You do not need a bigger account to get past any of these. You need a better video.

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Is this for you?

You don't need a big account. You need one video that went nowhere and a reason to find out why.

Come if

  • You post regularly and it keeps landing in front of the same few people.
  • One video did numbers once and you've never been able to do it again.
  • You've copied what works for other creators and it didn't work on your account.
  • You're starting from nothing and want to skip two years of guessing.

Skip it if

  • You haven't posted anything yet. There's nothing to look at, and that hour is better spent making the first one.
  • You want someone to run your account for you. That is not what this is.
  • You're already getting views you can explain and repeat on purpose.
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Matt Steffanina
Your host

Hey, I'm Matt.

I still post every week, and not every one lands. That part never goes away.

You know the feeling. You film it, you edit it, you post it, and then you sit there refreshing a number.

So I went back through my own videos, the big ones and the quiet ones, and I stopped guessing about the difference. The ones that worked were built the same way every time.

One week, same account, two Reels. One did 11k views. The other did 40M. Same hook structure. The variable was the first two seconds.

So none of this is theory. It is what I run on my own account every week, and I have watched it work the same on a woodworking page or a finance page as it does on mine.

Press play and I will walk you through it.

Matt SteffaninaFounder, Viral Creator Academy

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The full class with Matt. Bring one video you want to run again.

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Free. It opens the moment you sign up.

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Got questions? We've got answers

Is it really free?

Yes. No card, nothing to buy.

Can I skip around?

Yes. It has chapters, so you can jump to the part you need.

Is this for beginners?

Yes. Most of your views come from people who do not follow you yet, so the size of your account is not the barrier.

I do not dance. Does this work for my niche?

Yes. The formula is the first two seconds, not the subject.

How do I watch?

Sign up and the class opens right away. We email you the link too.

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