Hooks
Four openings that stop the scroll cold. Use one on your very next post.
Go Viral on Instagram
Revealed: The Secret Sauce behind
how to go viral again and again!
Master Viral FormatsCreate Catchy HooksSteal Our Proven FormatsCopy what is already viralBlow up on repeatLand on the explore pageFree live classTuesday, October 65:00 PM PT
CloseTuesday, October 6 · 5:00 PM PT
Save your spot
Free. You keep the replay for 72 hours.
No card needed. No spam. Unsubscribe anytime.
The five things we actually work on
Ideas
How to find the videos already working in your niche, and rebuild them in your own voice.
Formats
One idea you can run every week, so you never stare at a blank screen again.
Editing
The cuts that hold people to the last frame and tell Instagram to push it.
Momentum
Spot what worked, run it back, and stack wins week after week.
Before / After
Real members. These are their own Instagram profiles, before and after.
The formula does not change.
The execution does.
Your account size is not what decides it. Every video gets the same start, and most of them stop at one of these five places.
Stuck at 200 viewsInstagram shows every new video to about 200 people who do not follow you. Your first frame is not stopping them, so it ends there.
Stuck at 2,000 viewsYour opening stops people, then loses them. They start the video and leave before you get to the point.
Stuck at 20,000 viewsPeople watch, but they do not finish. Instagram keeps widening the test while they stay to the end, and stops when they drop off.
Stuck at 200,000 viewsPast this point reach comes from people sending it to a friend in a DM. Yours is being watched, not shared.
One hit, then nothingA video lands and you cannot say what made it work, so the next one starts from zero again.
2002K20K200K1M+
- 01200 viewsInstagram shows every new video to about 200 people who do not follow you. Your first frame is not stopping them, so it ends there.
- 022,000 viewsYour opening stops people, then loses them. They start the video and leave before you get to the point.
- 0320,000 viewsPeople watch, but they do not finish. Instagram keeps widening the test while they stay to the end, and stops when they drop off.
- 04200,000 viewsPast this point reach comes from people sending it to a friend in a DM. Yours is being watched, not shared.
- 051M and upA video lands and you cannot say what made it work, so the next one starts from zero again.
You do not need a bigger account to get past any of these. You need a better video.
Save my free seatFree live class · Tuesday, October 6 · 5:00 PM PT
What it looks like when it starts working
Biggest numbers in the history of my account
My account has been stagnant for a really long time, but these are the biggest numbers that I've seen in the history of this account. Highest video views, highest profile views, the most saves and sends, and I'm getting so close to hitting the 10K follower mark.
AlexVCA member7 videos, 7 wins
7 videos - 7 high performing results. This one just reached the 100k views and I have gained so many great female new followers because of this video.
JoanaVCA member2nd most-viewed reel ever
I wanted to jump on and share a recent video I did that has become my 2nd most viewed reel (15K) and my most liked reel (570 likes & 117 shares). I played around with trial reels and it did great.
KealaniVCA memberFinally at 10k followers on IG
Whew! I started my account a decade ago and joined Matt's Social Media Mentorship early this year with around 6500 followers. By following his process, I was able to create a few reels that really captured attention. Just hit 10k followers today.
AnnaVCA memberYouTube win
My Justin Bieber video with the AI transition is going viral on YouTube and it has gotten me over 5k subs and it is at 2 million views and counting. YouTube has been the platform I have been wanting to grow for the longest.
MelVCA memberFirst 1M viewed video
I just got my first ever video with 1M views on it. Can't even believe that happened.
CiennaVCA memberSave my free seat
Free live class · Tuesday, October 6 · 5:00 PM PT
Is this for you?
You don't need a big account. You need one video that went nowhere and a reason to find out why.
Come if
- You post regularly and it keeps landing in front of the same few people.
- One video did numbers once and you've never been able to do it again.
- You've copied what works for other creators and it didn't work on your account.
- You're starting from nothing and want to skip two years of guessing.
Skip it if
- You haven't posted anything yet. There's nothing to look at, and that hour is better spent making the first one.
- You want someone to run your account for you. That is not what this is.
- You're already getting views you can explain and repeat on purpose.
Save my free seat
Free · Tuesday, October 6 · 5:00 PM PT
Your host
Hey, I'm Matt.
I still post every week, and not every one lands. That part never goes away.
You know the feeling. You film it, you edit it, you post it, and then you sit there refreshing a number.
So I went back through my own videos, the big ones and the quiet ones, and I stopped guessing about the difference. The ones that worked were built the same way every time.
One week, same account, two Reels. One did 11k views. The other did 40M. Same hook structure. The variable was the first two seconds.
So none of this is theory. It is what I run on my own account every week, and I have watched it work the same on a woodworking page or a finance page as it does on mine.
Come hang out and I will walk you through it.
Matt SteffaninaFounder, Viral Creator Academy
Save your seat for October 6
Tuesday, October 6 at 5:00 PM PT. Bring one video you want to run again.
Free live class
Come to the class
It is free, and you keep the replay for 72 hours.
No card needed, and we email you the link right away.
No spam. Unsubscribe anytime.
Got questions? We've got answers
Is it really free?
Yes. No card, nothing to buy.
What if I cannot make it live?
Sign up anyway. You get the replay for 72 hours.
Is this for beginners?
Yes. Most of your views come from people who do not follow you yet, so the size of your account is not the barrier.
I do not dance. Does this work for my niche?
Yes. The formula is the first two seconds, not the subject.
How do I join?
Sign up and we email you the link right away.
Save my free seat
Free · Tuesday, October 6 · 5:00 PM PT
Save my free seatFree · Tuesday, October 6 · 5:00 PM PT