Here's what nobody tells you
It was never your content.
It's the first 3 seconds.
For years I'd spend 20 hours on one video. Then I'd get a few hundred views. Creators way less skilled than me were pulling millions. I couldn't figure out what they had that I didn't.
So I stopped looking at what viral videos were about. I started studying how they were built. I took apart a thousand videos that hit a million views. Frame by frame. Every single one had the same 5 parts, in the same order. The ones that flopped? They were missing at least one.
Your video could be the best one on the app. But if the first 3 seconds don't stop the scroll, nobody ever sees it.
The door just stays shut. That's the thing everyone misses. And it's the one we fix together.