VIRAL CREATOR ACADEMYTHE STRATEGIES I USED TO GROW 30M+ FOLLOWERS.
And turn content into profit. Grow your audience, build your brand, and turn followers into paying customers.
SECURE YOUR SPOT$1,997 INVITE-ONLY SPECIAL // 8 WEEKS WITH MATTSOCIAL MEDIA CHANGED MY LIFE.
I started making dance videos and tutorials over a decade ago, long before TikTok was a thing. I started with 0 views, 0 subscribers, and no idea how to turn my passion into a full-time career.
Through countless hours of creating, experimenting and analyzing what worked, I figured out the formula. My YouTube channel reached 1 million subscribers, then 10 million, plus millions more on TikTok and Instagram.
Today my channels have grown to over 15 million subscribers on YouTube alone. I choreograph for the biggest names in music, teach online classes worldwide, and have a team that helps me build a life around social media.
THE DOUBLETIME TWINS.
Watch Ava and Loretta talk about their experience inside the mentorship.
VIEWS, IN THE SECOND HALF OF 2025.
Ava and Loretta enrolled in the first round of the mentorship. In the second half of 2025 alone they grew their YouTube from essentially zero to over 358M views and 144k subscribers, and saw some of their highest views in December.
FOUR THINGS. DONE CONSISTENTLY.
Over 10+ years building a massive online presence, the biggest thing I've learned is that a life-changing social media presence comes down to this:
Simple in theory. Mastering the execution is where the real results happen.
SECURE YOUR SPOTYOU BUILD CONTENT SYSTEMS. SYSTEMS GIVE YOU LEVERAGE, AND LEVERAGE IS HOW YOU MAKE THE CONTENT YOU NEED WHILE SAVING YOUR TIME.
EVERY PIECE OF YOUR WORKFLOW.
Algorithm-ready styles
Unlocking content styles that trigger the algorithm.
Hooks and intros
Crafting viral hooks and captivating video intros.
Collaborations
Harnessing collaboration with creators and brands.
Trends
Knowing which trends to jump on and leverage.
Film and edit
Filming, editing and optimizing your content.
Publish everywhere
Publishing across platforms and repurposing.
Analytics
Reading your analytics to refine your strategy.
No burnout
Shooting new content consistently without burning out.
This won't stifle your creativity. It frees up your head for the parts you enjoy: the movement, the expression, the artistry.
HERE'S WHAT YOU GET.
One immersive, direct-access program, built on the systems that took my channels from zero to over 15 million subscribers.
THE SOCIAL MEDIA BLUEPRINT
The fundamental systems for succeeding on social media, and why some content outperforms the rest. The real stuff no one tells you.
YOUR NICHE AND CONTENT STYLE
Find your unique voice, stand out in a crowded space, run competitor analysis, and define your value proposition with the Growth-Performance Spectrum.
ENDLESS CONTENT IDEAS
Build a Content Vault, beat creative blocks, use trends and storytelling, and plan a steady pipeline with the 5 Months in 5 Minutes method.
VIRAL HOOKS AND CAPTIONS
Stop the scroll with irresistible intros, the psychology of retention, captions that engage, and AI tools for optimization.
THUMBNAILS AND VISUAL BRANDING
Thumbnails that demand clicks, a consistent house style for your brand, and A/B testing to refine your visuals.
FILMING AND EDITING
My framework for audience engagement: the first hook, your presentation, pre-production, filming tips and editing for impact.
COMMUNITY AND PERSONAL BRAND
The ABCs of Connection: Aesthetics, Branding and the on-camera Confidence your audience can feel.
MONETIZE AND SCALE
Multiple income streams across platforms: UGC, brand work and partnerships that turn your brand into a profitable business.
YOU WORK WITH ME DIRECTLY.
Throughout the mentorship you're working alongside me, plus some surprise guests who are killing it on social media, and you get my raw feedback on your content and strategy.
It isn't 1:1 private coaching. You get Matt in a small group call of fewer than 10 people each week for direct questions, feedback and support. Every call is recorded.
We ran the first round in October and it went so well that I'm running it back so more people can take part.
8-WEEK SOCIAL MEDIA MENTORSHIP.
Backed by over a decade of cutting-edge social media strategy, this is the fastest way I know to grow, monetize and scale your influence.
Small group calls with me every week, every session recorded, and feedback on your actual content.
STRAIGHT ANSWERS.
Do I need an existing social media presence before I enroll?
No, but it's recommended to have your profiles set up and be ready to post videos consistently.
What social media experience do I need?
None. Just a passion to create and the desire to build your online presence.
Will I get 1:1 support?
This isn't 1:1 private coaching, but you'll have Matt in a small group call (fewer than 10 people) each week for direct questions, feedback and support.
When do the live calls happen?
Mondays at 11am PST, with some flexibility once the roster is final. Every call is recorded in case you miss part of it or want to review.
Should I wait until I have a certain number of followers?
No. It's built for creators at every stage, from zero followers to over a million, to grow, monetize and scale their influence.