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The 4-Part Structure
The retention shape that keeps viewers past 70% watch-time — the only metric YouTube actually pays you for.
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The retention shape that holds viewers past 70% — the only metric YouTube actually pays you for.
Why optimizing for CTR in 2026 leaves money on the table — and what to anchor your titles to instead.
How to structure a video so it's still earning views, subscribers, and emails 18 months from publish.
Inside VCA: weekly office hours with Matt, the full prompt library, the funnel templates, and the community that ships.
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